Marketing Western Union

NEW YORK (YouTube.com / slowly) - Over the past six years, Western Union has transformed itself from a U.S. intervention with 100,000 retail stores to a global network of 385 000 points of this type. The huge transfer of money is present in 200 countries and territories and an annual advertising budget of $ 265,000,000. CMO Gail Galuppo run international marketing campaigns, conducted in over fifty languages. In this interview she describes the company's expansion into new areas of digital transfer.

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